As with almost any business, one of the biggest challenges is “selling” your product or service. It’s no different with the massage industry.
I hear many reasons on a fairly regular basis as to why people “aren’t able to get a massage,” and today I’m going to begin the “Why aren’t you getting a Massage” series with the most prevalent issue that I encounter—money!
I speak from experience, with the economy the way it is, it can be extremely difficult to manage money at times. The graph below represents how Americans spend their money on average. If you look at the graph, you will notice that the “Miscellaneous” piece of the pie is very small—this is where most people would classify massage needs, as opposed to “Life Insurance/Medical,” which is significantly larger. According to a poll conducted by the American Massage Therapy Association (AMTA), 85% of people agree that massage can be beneficial to health and wellness. With this statistic, it’s easy to understand that we should move massage from “Miscellaneous” to “Medical.”
Prioritizing money is essential and crucial to getting through life. We know that everytime we get paid, we have to set aside certain amounts of money to cover our bills or we will develop greater debt, face repossession, or possibly even eviction. Unfortunately, we have a tendency to use money inappropriately in excess and end up not having enough to cover our basic necessities.
Wall St. 24/7 conducted a review on the top 10 things that Americans waste money on and some of the results were rather shocking. On average, Americans spend around $40 per month on alcohol and around $220 on eating out at restaurants and fast food. If you combine those amounts you have enough to get 3 one hour massages with money to spare!
If you re-prioritize and begin to view the many benefits of therapeutic massage as legitimate healthcare and not so much as a “treat” or luxury, then you will be more inclined to shift some of your money from frivolous expenses to investing in YOU and YOUR health and wellness. You will soon find that being able to afford massage will be much easier than you thought.