Stox & Co. Gives Brides The Day They Deserve... Before The Wedding

Andrew C. Petersen

Charleston's only secret all inclusive beauty bridal spa is no longer a secret.

Stox & Co. has made a name for itself on the Carolina Coast for over 20 years and those in the know can vouch that this is the place that every woman deserves to spend their most precious day getting pampered, prepared and beautified for the most important day of their life. This ultimate beauty destination, conveniently located on The Boulevard in chic Mount Pleasant, has a list of services that will keep the bride blushing all day long. The list includes holistic therapies, luxurious facials, gentle waxing, aromatherapy massages and body treatments, customized airbrush tanning, nutritional guidance, a luxe hair and nail spa and customized bridal makeup application.

Each elegant room is private and serene; a slice of heaven. I've personally never seen such a well thought out, gorgeous and functional space that offers so many services, yet Stox & Co. peacefully allows each client to feel relaxed and as special as they should feel.

“Southern hospitality really means a lot to me,” said Susan Martin Stox-Yamashita, owner of Stox & Co. “I am Southern and I take it very seriously.”

That’s not just lip service; Susan has a personal reason for wanting to make all of her customers look and feel their best. Her mother was diagnosed with cancer at the age of 45, and Susan saw the toll it took on her as she went through treatment and lost her hair.

“My mom struggled for five years,” said Susan. “I saw how good it can feel to be a little pampered, feel good about yourself and come into a place where you can relax, where everyone cares about you and what you’re going through.”

She and her team run Stox & Co. with that commitment to great service in mind.

“We provide beauty and wellness services all in one place,” said Susan. “Our focus is beauty and wellness from the inside out.”

Originally from Georgetown, Susan already had her cosmetology license by the time she graduated from high school and left for college.

“It’s something I’ve always been interested in,” she said.


After college, she worked in a salon and grew her clientele. Not content to stick with what she knew, Susan got involved in the movie business and worked as an apprentice under award-winning special effects makeup artist Jeff Goodwin. She worked in front of and behind the camera, gaining an actress credit on an episode of “Dawson’s Creek” and working as a makeup artist on such films as “Radio,” “A Walk to Remember” and “White Men Can’t Dance.”

“It’s been a lot of hard work, and I couldn’t have done it without a great team,” she commented.

Susan said she’s open to even more expansion in the future, but only if she and her team can continue to maintain a high level of service.


Susan splits her time between Litchfield Beach and Mount Pleasant and is involved in both communities. She’s a member of the Preservation Society of Charleston, the Charleston Convention & Visitors Bureau and Lowcountry Local First. Susan is also a friend of Brookgreen Gardens in Murrells Inlet. Stox & Co. supports several organizations, including Camp Happy Days, the Leukemia & Lymphoma Society and the American Heart Association.

Susan has advice for other women on business and on life: “Do something you love, and do it because you love it. Find the thing you feel very passionate about and pursue it. You will be successful.”

When I first toured the spa and met with Susan, I was immediately taken by her enthusiasm and zest for life. Her commitment to her clients and to her team are phenomenal.  She has succeeded in the wedding business by making each bride feel like the day they spend in the salon is their day, the way it should be. The fact that Susan's staff has been with her from upwards of 10-20 years speaks volumes. She has spent years building a fabulous brand that now has an even more fabulous clientele. This year Stox and Co. are being featured by the Charleston Visitors Bureau's Christmas in Charleston Advent Calendar, which is quite an honor and will surely keep the buzz going for this haven for beauty.

As a makeup artist, I am well aware the wedding season is in full swing and with over 90 weddings a week happening in our fair city of Charleston, I advise you not to wait another minute to contact a member of Susan's team to set up beauty bliss or a trail run for hair and makeup for your wedding day.



Oh, and before I put my laptop and my brushes away, did I mention that Stox and Co. offers an array of organic haircare, skincare, and makeup? Can anyone say RMS, my absolute favorite organic color line? Highly recommended, this product will rock your world—and your wedding day.


Congratulations to all of the brides out there, and on behalf of Stox and Co. and Charleston S.C., this makeup artist says thank you for choosing our Holy City as your wedding destination!