The Art of Shaving

The Art of Shaving is proud to announce the opening of its Charleston location at Charleston Place on July 16th.Offering a comprehensive range of the brand’s signature shaving products and accessories, The Art of Shaving’s new Charleston Place location is the destination for luxury men’s grooming products.

As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. Inspired by the professional training and classic heritage of traditional men’s barber services, The Art of Shaving is positioned to become a prestige leader in the $43 billion dollar male grooming industry which is growing at a faster rate than the female beauty business. What started from one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops across the country, over half of which boast Barber Spas; a unique masculine service concept that combines traditional barber services with essential oil facial treatments.

The Art of Shaving Product Line

The Art of Shaving is considered the world’s leading premium shaving brand with its essential oil based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The brand has created a revolution in men’s grooming with The 4 Elements of the Perfect Shave, a trademarked wet-shaving regimen that centers on the methodology: Prepare, Lather Up, Shave, and Moisturize. The Art of Shaving has added to their line of classic products and accessories with the highly anticipated launch of The Ocean Kelp and Power Shave collections. In addition to its signature products, The Art of Shaving offers a comprehensive range of premium shaving products and accessories including razors, brushes, tools, and accessories.

The design of the Charleston Place location features high-grade materials including traditional tiled floors, wood paneling, and tufted leather furniture which combined with mood lighting creates an inviting, intimate atmosphere. The richness of materials and feeling of intimacy of the design craft a unique brand experience for men in the retail marketplace, supporting the high standard of personal services offered by the brand.