Want Early Access to the H&M Opening? We'll Tell You How...

Ayoka Lucas


Yes, Santa Claus is coming to town, but he has been overshadowed this year by the arrival of H&M’s grand opening on King Street! After all, this rumor has been bouncing around Charleston for years now. At last, H&M will open the doors to their approximately 21,000 square-foot store filled with collections for ladies, men, young ladies, and young men, with separate “store within store” sections for accessories, lingerie, and cosmetics.



To celebrate their first South Carolina location, H&M will offer the first 300 shoppers in line an H&M t-shirt and Access to Fashion Pass, valued from $10 to $300! Let’s not forget about their global garment recycling program! On opening day, customers who bring garments to be recycled before the store opens at noon will also have the chance to win H&M gift cards valued between $50 and $100 in addition to the 15% off one item voucher for their next purchase for each bag of donated clothing.



Get ready to shop their Holiday Collection complete with the latest trends for men and women and in true H&M style there will be so much more!



>> Now for the best news...



StylePublic on Charleston Grit is partnering with H&M to kick this monumental fashion frenzy off right. As style director of Charleston magazine, Charleston Fashion Week and author of StylePublic on Charleston Grit, I would like to personally invite all of you to join me in store for the grand opening at noon! Once in line, you will have the opportunity to WIN a style consultation with yours truly and a head-to-toe outfit courtesy of H&M along with EARLY ACCESS to the store!


I repeat you MUST be in line! Make sure you stay tuned to Charleston Grit, Charleston magazine, and Charleston Fashion Week social media accounts and use #HMchs to interact with us!



Get those sleeping bags and lawn chairs ready! It’s time to camp out, fashion kids!


>> Be there:

H&M Grand Opening

281 King Street

Doors open at noon!