Loverboy is a premium canned sparkling hard tea brand reinventing the traditional seltzer category with their better-for-you beverages. They are the number one fastest growing omni-channel alcohol brand and the fifth fastest growing direct-to-consumer food brand in the U.S. this year.

 

 

 

 

Their guilt-free beverages are all-natural, gluten-free, under 100 calories and zero artificial ingredients (their secret sauce is monk fruit), so you can drink all day (and all night) without worrying about those sugar-induced hangovers. 

 

 

And now they're in Charleston.

 

 

Founded by Bravo's 'Summer House' stars Kyle Cooke and Amanda Batula, this bourgeoning lifestyle brand is reinventing the traditional seltzer category with premium, low-calorie/low-carb hard seltzers and teas that maintain a focus on quality ingredients and natural sweeteners (monk fruit) without compromising taste.

 

 

 

Friday, Dec. 17, the stars gathered at Uptown Social with friends and fans to celebrate the launch into Charleston's market. Loverboy can be found locally at Whole Foods with additional availability for in-store buying in at Harris Teeter, Ashe Street Grocery, Rutledge Mart, Charlie's on Spring, Coming Street Grocery, King Market and more.

 

 

 

 

In addition to the Charleston expansion, Loverboy launched the first-ever canned Espresso Martini that sold out within 24 hours and boasts a waiting list of over 7,000 people. The brand expects to nearly double their retail presence by March of 2022 with Kroger and other chains such as Target, Publix and Whole Foods as they continue to scale in-store distribution channels.

 

 

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