Rough House Pictures turns Lowcountry Kettle love into partnership

AUTHOR
Danny McBride-backed venture to help chip brand grow.
Logo for Rough House Pictures

 

By Robin Gibson

 

After a serendipitous meeting in 2019, Rough House Pictures became a fan of Lowcountry Kettle overnight.

 

Lowcountry Kettle,a producer of Southern-inspired kettle chips, is pleased to announce a partnership withRough House Pictures,the Charleston-based production company from Danny McBride, David Gordon Green, and Jody Hill. 

 

Despite the challenges of the continuing COVID-19 pandemic, the new financial and strategic support from Rough House Pictures accelerated Lowcountry Kettle’s growth and vision. Just recently,Whole Foodspicked up the entire product line for their South region, incorporating a total of 45 stores in six states. The continued partnership will further extend Lowcountry Kettle’s business network and will provide valuable business and marketing guidance and mentorship to the rapidly growing company.

 

Lowcountry Kettle plans on releasing a new flavor next year, in addition to producing larger, family size bags in 2022.

 

“We believe this partnership will provide greater exposure and lend a real sense of credibility to our brand,” said Lowcountry Kettle Co-Founder Andrew Trumbull. “Rough House is such a talented and creative force in their industry and already has an established fanbase. We are huge fans of their work and are hoping consumers new to the brand will be intrigued as well.” 

 

Bag of Lowcountry Kettle potato chips against a black background with drink in top right corner.

 

Rough House Pictures co-founder Danny McBride echoed the fandom and natural partnership stating, “When watching movies, we’ve always preferred the loud noisy crunch of a potato chip instead of the soft crackle of popcorn, so partnering with Lowcountry Kettle was a no brainer for us.”

 

Rough House Pictures is currently filming season 2 of Righteous Gemstones and releasing the second movie of the Halloween trilogy, Halloween Kills, in October 2021. 

 

After a serendipitous meeting in 2019, Rough House Pictures became a fan of Lowcountry Kettle overnight. "If you work at Rough House there’s a good chance you’ll have Lowcountry Kettle crumbs on your shirt by the end of the day,” stated Rough House Pictures co-founder Jody Hill. 

Logo for Lowcountry Kettle Chips

Rough House Pictures co-founder David Gordon Green stated, “We’re thrilled to be partnering with Lowcountry Kettle. Not only does this company create an incredible product with unique, Lowcountry flavors, but we are proud of how they represent this region we work and live in.” 

 

The continued partnership will further extend Lowcountry Kettle’s business network and will provide valuable business and marketing guidance and mentorship to the rapidly growing company.

 

Lowcountry Kettle plans on releasing a new flavor next year, in addition to producing larger, family size bags in 2022. Rough House Pictures is currently filming season 2 ofRighteous Gemstones for HBOand releasing the second movie of the Halloween trilogy, Halloween Kills, in October 2021. 

 

 

About Lowcountry Kettle

Founded in 2016, Lowcountry Kettle creates a variety of kettle cooked potato chip flavors, including Bloody Mary, Mustard BBQ Sauce, Spicy Pimento Cheese, State Fair Fried Pickle, Sea Salt, and Carolina Reaper. Lowcountry Kettle can be found in many retailers, including Whole Foods, Harris Teeter, and The Fresh Market. For more information, visitlowcountrykettle.com. 

 

About Rough House Pictures

Based in Charleston, South Carolina, Rough House produces several popular HBO shows including Eastbound & Down, The Righteous Gemstones, and Vice Principals, as well as the hit slasher film Halloween. Rough House Pictures is currently shooting Righteous Gemstones Season 2 and is scheduled to release Halloween Kills (2021) and Halloween Ends (2022). For more information, visitroughhousepictures.com.